Assam government invites popular YouTubers to collaborate with state DIPR
GUWAHATI: The Assam government is taking a pioneering step towards digital empowerment by inviting popular YouTubers from the state to collaborate with the Directorate of Public Relations (DIPR).
In a move aimed at harnessing the potential of digital content creators, the Assam DIPR has issued a Request for Proposal (RFP) for empanelment with the state government.
This initiative seeks to engage YouTubers with a substantial following, boasting over 100,000 subscribers, to join hands with the Assam government in disseminating information about various initiatives and programs.
Selected empanelled content creators will not only receive financial grants from the DIPR but will also be expected to collaborate with the government in publishing advertisements and speaking about government initiatives on their platforms.
The RFP document, detailing the terms and conditions for empanelment, is readily available on the DIPR's official website.
Interested YouTubers are encouraged to review the document thoroughly and submit their proposals before the stipulated deadline, which is March 22.
This initiative marks a significant stride towards leveraging digital platforms for effective communication and outreach.
By tapping into the influence and reach of popular YouTubers, the Assam government aims to amplify its message and engage with citizens in a more dynamic and interactive manner.
Furthermore, this move underscores the government's recognition of the growing importance of digital media and its commitment to embracing innovative approaches to governance and public communication.
By forging partnerships with digital content creators, the government is not only expanding its outreach but also fostering a culture of collaboration and inclusivity in its communication efforts.