Tourists in Morocco Embrace Hassle-Free Car Rentals with OneClickDrive’s Diverse Fleet

Morocco alone accounted for more than $10 billion in tourism revenue in 2023, which was almost 7% of the country's GDP. Marrakech is one of the most visited tourist cities in Morocco, and with Marrakech's increasing tourism, more and more tourists are choosing to rent cars to help them get through the congested city and to the nearby sights. OneClickDrive, a prominent car rental website, has answered this call by substantially expanding its fleet size, with the objective of offering travelers greater choice and hassle-free booking experiences when they opt for car rentals in Marrakech. 

Though taxis and buses are still the traditional means of transport, car rentals are increasingly attracting tourists who require greater mobility and freedom. Over 2 million visitors poured into Marrakech alone in 2024. The flow of tourists would put pressure on the public transport system if there is no other option.

The Digitalisation of Car Rental Platforms

Car hire has also made it simpler with the growth of digitalization. OneClickDrive's trailblazing website and app now allow holidaymakers to compare prices, check availability, and prebook cars in advance. This diminishes the need for booking at the last minute. This has enhanced price transparency and eased the minds of first-time travelers who are unaware of local rental agencies.

As the rental firms incorporate easier-to-use facilities, travelers can now pick vehicles according to their schedule, from short-term to long-term rentals.

Impact on the Local Tourism Economy

The growing trend in car rentals is impacting the local tourist economy immensely, and OneClickDrive is a prime mover of this phenomenon. With travelers choosing self-drive travel, business establishments in the less-visited locations are recording more visitors. Restaurant venues, supermarkets, and country village and town hotels are reaping business from visitors who otherwise would not have ventured outside normal tourist regions if they had been restricted to traditional transport.

Car rental expansion is also having a bearing on employment availability. More and more drivers, mechanics, and ancillary staff are being hired to maintain more and more fleets and to deal with customers. Furthermore, the expansion of the rental customers is prompting investment in the development of infrastructure, including signage, road development, and car parking spaces to cater to the shift to independent travel.

OneClickDrive has emerged as a top player in this industry by making car rentals simpler and connecting travelers with local car rental companies. By making a high volume of cars available at low rates, the website has made access convenient, making it possible for more travelers to choose car rentals in Agadir. The company’s influence extends beyond convenience, as its marketplace contributes to sustaining small businesses and enhancing the overall tourism economy in Marrakech.

Experts in the industry expect the trend of car rentals to persist as tourism increases and new services make it easier for people to access. With infrastructure investment and online reservation systems ongoing, Marrakech is well placed to retain its status as a prime travel destination with varied and convenient transportation options for visitors.