Tata Motors to launch Avinya luxury electric brand with new sportback

Tata Motors is set to disrupt the electric vehicle market with the launch of its Avinya luxury electric brand, starting with a Sportback model.

According to Martin Uhlarik, Head of Global Design at Tata Motors, the Avinya Sportback will be a 5-door, low-slung, and dynamic vehicle that embodies the spirit of the original Avinya concept showcased two years ago.

The design of the Sportback is complete, and the car is expected to hit the market next year. With a planned production run of 24,000 units per annum, the Avinya Sportback is poised to make a significant impact in the luxury electric vehicle segment.

Following the Sportback, Tata Motors will launch an SUV based on the Avinya X concept, which was unveiled at Auto Expo 2025. The SUV is expected to be a "brand pillar" and will sit near the top of the Avinya lineup, with a 3-row version occupying the top spot.

All Avinya models, including the Sportback and SUV, will be built on JLR's EMA platform

Additionally, Tata Motors is working on two more body styles: a smaller SUV and a larger luxury UV, similar to the Volvo EM90 MPV.