The new range of Purabi Mithai will now be made available at Purabi Parlour Panjabari, all Purabi Milk Booths across Guwahati, and select grocery stores in the city.
Guwahati: Marking National Milk Day, Northeast India’s largest dairy cooperative, Purabi Dairy, on Friday, launched its first range of traditional Indian sweets — Purabi Kalakand and Purabi Milk Cake.
The new range of Purabi Mithai will now be made available at Purabi Parlour Panjabari, all Purabi Milk Booths across Guwahati, and select grocery stores in the city.
Purabi Mithai is manufactured by the West Assam Milk Producers’ Cooperative Union Ltd (WAMUL) and marketed by North East Dairy and Foods Limited (NEDFL), a joint venture between the Government of Assam and the National Dairy Development Board (NDDB).
National Milk Day is observed annually on the birth anniversary of Verghese Kurien, widely regarded as the ‘Father of the White Revolution in India’, to honour the growth and contribution of the country’s dairy sector.
Speaking at the launch, Satya Brata Bose, Managing Director, NEDFL, said, “This is a momentous occasion for Team Purabi as we expand our product portfolio into traditional sweets. Consumers have long trusted Purabi for quality dairy products, and Purabi Mithai is a natural extension of that trust. We are committed to offering fresh, authentic, and hygienically prepared sweets for every household.”
Sameer Kumar Parida, Managing Director, WAMUL, added, “Every new product we launch creates more value for our farmers. With Purabi Mithai, we aim to channel higher milk procurement and ensure better returns for our producer members. This initiative is another step towards strengthening Assam’s dairy ecosystem as envisioned by Chief Minister Himanta Biswa Sarma.”
Five Purabi farmers felicitated
As part of state-level National Milk Day celebrations, the Assam government felicitated five dairy farmers associated with Purabi Dairy for their outstanding contributions and progressive practices.
Nearly 60 Purabi farmers participated in the programme held at the Auditorium of the College of Veterinary Sciences, Khanapara, which was attended by officials including MS Manivannan, IAS, Commissioner & Secretary, AH & Veterinary Department; Bibekananda Saikia, Dean, College of Veterinary Science; Niranjan Kalita, VC, Assam Veterinary and Fishery University; Panchali Kakati, ACS, Director, Dairy Development; and Manoj Saikia, Chairman, ALPCo.
Krishnendu Paul, Minister of Animal Husbandry and Veterinary, was scheduled to be the chief guest but could not attend due to last-minute changes.
The award-winning farmers were Majar Ali (Bongaigaon), Mani Bala Das (Hojai), Tajer Rahman (Darrang), Mina Chetry (Nagaon), and Som Bahadur Chetry (Hojai).
Purabi Dairy officials congratulated the farmers and appreciated the wider dairy farming community.
They emphasised that Purabi’s initiatives, from supporting producer groups and enhancing livelihoods to expanding processing and retail channels, are key to the sustained growth of Assam’s dairy sector, and that the success of its farmers brings immense pride to the Purabi family.
