Assam: Purabi sets up milk booth at IOCL Petrol Pump in Khanapara

Guwahati: Northeast India’s largest dairy cooperative, Purabi Dairy, has tied up with Indian Oil Corporation (IOCL) to set up a prefabricated milk booth at IOCL Petrol Pump Marwet, in Khanapara, on February 19.

West Assam Milk Producers’ Cooperative Union Ltd (WAMUL), which operates the Purabi Dairy brand, has set up the milk booth at Khanapara, which will help the general public, especially travellers, get fresh milk and dairy products, including lassi, curd, fresh cream, ghee, paneer, etc.

WAMUL is revolutionizing the dairy sector in the region with the introduction of prefabricated Purabi Milk Booths at various strategic locations. In the initial phase, multiple Purabi Milk Booths are being established in Guwahati, offering a wide range of Purabi and Mother Dairy products to consumers.

The Purabi Milk Booth at Khanapara was unveiled by Mrinal Talukdar, Dy General Manager (RS-NFR & AE), Indian Oil Corporation Limited, in the presence of Chirag Sevak, CFO, North East Dairy and Foods Limited (NEDFL), and SM Hussain, Marketing Head, WAMUL.

Addressing the gathering, Mrinal Talukdar, Dy General Manager (RS-NFR & AE) at Indian Oil Corporation Limited said: “This is a very good initiative from Purabi Dairy and we at IOCL are happy to be a part of this. The milk booth will provide fresh and pure milk and dairy products at affordable rates for customers and commuters. I extend my best wishes to the dairy cooperative.”

Speaking on the occasion, Chirag Sevak, Chief Financial Officer, of North East Dairy and Foods Limited (NEDFL), highlighted the visionary Assam Dairy Development Plan initiated by Assam Chief Minister Dr Himanta Biswa Sarma. “Under the guidance of honourable chief minister of Assam Dr. Himanta Biswa Sarma, we are proud to introduce these modern milk booths, contributing to the growth of the dairy sector in Assam. Over the next 3-6 months, we plan to introduce approximately 18 such milk booths in various locations of Guwahati city and adjoining markets. These booths, operated by franchisees, will provide employment opportunities for three people per booth across channels,” he said.

In December last year, a Purabi Milk Booth was inaugurated at Gauhati Medical College and Hospital (GMCH) at Bhangagarh in Guwahati. The dairy cooperative also opened two Purabi Parlours at Purabi Dairy premises in Panjabari and the Purabi Cattle Feed Plant in Changsari, opposite AIIMS. These innovative parlours, designed in an Independent Self Service (ISS) format, cater to the evolving preferences of the new generation of consumers. The parlours feature Purabi’s entire product range, including various types of pouch milk (toned, standard, and full cream), curds, lassi, fresh cream, ghee, and honey. Additionally, consumers can explore complementary products from the Mother Dairy basket, such as butter, cheese, milkshakes, flavored milk, masala chaas, canned sweets, Mother Dairy ice cream, and Safal packed fresh vegetables and processed veggies.

The pre-fabricated booths, a first in the Northeast for milk distribution, are specifically designed to maintain the cold chain for dairy products. The booths are insulated and capable of withstanding high temperatures, ensuring the quality of products stored in visi coolers, chest coolers, and deep freezers. Combining modern aesthetics with operational efficiency, these booths are introduced under the Company Owned Franchisee Operated (COFO) model, presenting a unique business opportunity for aspiring entrepreneurs.

The key advantage of these pre-fabricated Purabi Milk Booths is the swift setup process, allowing franchisees to commence operations within two days of completing formalities. This significantly reduces the time required to establish a similar store.